The advent of smartphones has literally changed our lives. Our lives, but also our modes of communication! Today, 50 billion text messages are sent every quarter in France and 72% of French people want to receive so-called “information” text messages. Let's take a look at the added value that SMS brings to your brand and how you can collect the support of your site visitors to start working on an SMS database. Then, let's see how when and how to use it.

 SMS: pamper your customer.

The SMS is received almost instantaneously and 99% opened by the customer. The message is short and passes immediately. So we can use the power of synchronicity. For example, an SMS such as: “Come for lunch this afternoon! On the occasion of Halloween, we offer you a glass of red wine! “, sent between 12 and 1 p.m. can directly condition the place where the receiver will finally have lunch. Note that 29% of receivers go to a point of sale after receiving an SMS. Concretely, an SMS communication campaign allows you to:

  • Build customer loyalty
  • Send information and offers with particular efficiency for the dissemination of time-limited offers thus generating traffic
  • Receive orders
  • Confirm a reservation/order and save time.

How to work an SMS campaign?

First of all, THE crucial point of your campaign: the database. Of course, the importance of word of mouth should not be overlooked. But there are also very simple techniques to recover the number of your customers as well as their approval to receive messages from you. For example, the reduction coupon/gift to be completed allows you to retrieve the desired data (name, first name, telephone, etc.) and thanks to the reduction on it, you are guaranteed that the customer will return it to you. An inexpensive win-win solution! Then you will have to define a clear and concise message which means here a message of less than 160 characters. Then choose the appropriate time for sending the SMS. That is to say when they are available, better being in the morning between 8:30 and 9:30 a.m., at noon between 12 and 1 p.m. and at the end of the day between 5:30 and 6:30 p.m. Then finally, do not drown them in messages otherwise they will unsubscribe!

LGet started, Digital CHR is at your side to make your campaign a success!