The Importance of Updating Restaurant Website Wordpress = SEO
When managing a restaurant website, it is crucial to understand the importance of regularly updating keywords. While Google Insight performance is often prioritized by those who try the test and think they are right, it is essential to prioritize accessibility for visitors. In this article, we will examine why keyword refresh is more significant than Google Insight performance.
Accessibility for visitors
Visitor accessibility is the main reason why updating words is essential on a restaurant website. The words used should be clear, concise, and relevant, making it easy to understand the information and navigate the site. By regularly updating these words, the restaurant ensures a smooth experience for visitors, by updating menus, food descriptions, and information about special events, among other things.
Relevance to search engines
At the same time, the relevance of the words used is crucial for search engines such as Google. These engines analyze the content of the site to determine its relevance to user queries. Thus, by constantly updating the words, the restaurant can improve its ranking in relevant search results, thus increasing its online visibility.
The Importance of Keyword Refresh for Restaurant Website SEO
When managing a restaurant website, it is crucial to understand the importance of regularly updating keywords. While Google Insight performance is often prioritized, it is essential to prioritize visitor accessibility. In this article, we will explore why keyword refresh is more significant than Google Insight performance.
Accessibility for visitors
Visitor accessibility is the main reason why updating words is essential on a restaurant website. The words used should be clear, concise, and relevant, making it easy to understand the information and navigate the site. By regularly updating these words, the restaurant ensures a smooth experience for visitors, by updating menus, food descriptions, and information about special events, among other things.
Relevance to search engines
At the same time, the relevance of the words used is crucial for search engines such as Google. These engines analyze the content of the site to determine its relevance to user queries. Thus, by constantly updating the words, the restaurant can improve its ranking in relevant search results, thus increasing its online visibility.
The example that proves that updating is number one is TripAdvisor.
The updating of words on TripAdvisor is done by Internet users who have become "volunteer journalists" for the brand. The more "budding Sunday critics" post reviews, the more TripAdvisor gains position on Google or remains number 1. In addition, TripAdvisor makes money even if Tripadvisor's performance is poor. Google seeks information above all, not performance. Information is simply words.
Example of TripAdvisor result : https://pagespeed.web.dev/analysis/https-www-tripadvisor-fr/4je4nedyaf?form_factor=mobile
Performance 34/100 = incredible right?
What can we write on a restaurant, hotel or CHR website in general?
That’s the whole problem!
SEO by updating words does not concern all CHR professions.
For example, a lawyer or an accountant has more material to publish because of changes in regulations in the country.
A hotel has more to say, because it will cover the activities of the region around it and if it resells activities of its partners for example.
A bar will have the opportunity to talk about its evenings in a blog section, in addition to the usual menu.
A restaurant will tend to put its menu, menu and schedule up to date on its website. It has little room for maneuver to update a website unless it starts writing blog articles like a journalist with rigor every month.
Only the blog section that we offer on our website will meet the Grail requirement: To be referenced better than its competitors . But you must allocate time to validate the articles written by the web agency. You don't get anything for nothing! A service provider will always ask you for 5% of work to do on the 100%. Validation remains your responsibility.
This work is worth it, because which website among your competitors writes articles every month?1, 2; 3… not much.
“Google accessibility” is not the connection to the site, but the readability of the site
While performance on Google Insight can be an indicator of how quickly a website loads, it’s important to strike a balance between freshness and accessibility. Put yourself in the shoes of a disabled person who wants to watch a movie. “We’re talking about content accessibility. A visually impaired person will turn on the audio description, a hearing impaired person will turn on the subtitles in large. Google sees the world of accessibility this way, just like Apple does with its modes in your iPhone. A website that loads quickly is great, but one that is not accessible (readable) due to outdated or irrelevant words can hurt the restaurant’s image. More details on accessibility here
Therefore, it is recommended to dedicate time and resources to regularly updating the words used on the restaurant website and using simple, engaging words. This can be done by working with a professional copywriter or by training the restaurant staff to regularly update the content on the site.
In conclusion, updating the words on a restaurant website is essential for its success, even surpassing the performance on Google Insight . The main objective is to make the site readable to visitors while improving its relevance for search engines. Finding this balance is crucial to ensure the visibility and online competitiveness of the restaurant in the CHR sector. Know that the ugliest website in the world can be better referenced than yours because of the thousands of texts it contains. Google is an informative reader above all, not a computer developer.