Digital CHR at Serbotel 2023: Revolutionizing digital solutions for the catering sector

Digital CHR at Serbotel 2023: Revolutionizing digital solutions for the catering sector

Nantes, France – From October 22 to 25, 2023, Digital CHR will actively participate in the Serbotel trade fair, thus establishing its leading position in the field of digital solutions for the catering sector. At stand 126 in hall 1, visitors' attention will be captivated by various animations with their innovative solutions and their expertise in the digitalization of reservation processes, take-out sales, payment at the table and management of social networks.

Complete digital solutions for restaurants

Digital CHR is recognized as the only supplier on the French market to offer a full range of digital solutions for restaurants. At Serbotel, they will present their services & products to professionals in the catering industry.

Stand 126 in hall 1: A meeting point for restaurateurs

Strategically located in Hall 1, the Digital CHR stand has quickly become a meeting place for restaurateurs and entrepreneurs looking to optimize their operations and improve their online presence. Digital CHR experts will be on hand to provide live demonstrations and answer questions from visitors interested in their innovative solutions.

salon Serbotel 2023

Online booking solution : Simplify your booking process

One of the main attractions of the Digital CHR stand is their online booking solution with integration into cash desks. This advanced technology allows restaurants to efficiently manage their reservations, reducing errors and optimizing the process. Visitors will notice the easy-to-use interface, which allows customers to book a table with just a few clicks.

Take-Out Made Easy : Meet Growing Demand

Digital CHR will also highlight its takeaway solution, responding to the growing demand from customers who want to order takeaway meals. With this feature, restaurateurs can offer their customers a convenient and frictionless experience for ordering and picking up their takeout meals. There is integration with certain cash registers on the market.

Payment at the table: Simplify the payment process

Digital CHR also offers a payment at the table solution, thus offering restaurants the possibility of simplifying the payment process for their customers. With this solution, diners can pay their bill directly at their table, without waiting for the bill and using different payment methods, including contactless payments.

Simplified social media management: Strengthen your online presence

But Digital CHR does not stop there. A social network management service will also be presented, an essential tool for restaurants wishing to strengthen their online presence and interact with their customers. With advanced automated posting, performance tracking and analytics features, restaurateurs can optimize their social media communication and boost their visibility.

A complete 360° service for restaurants

The Digital CHR team took the opportunity to highlight the advantages of choosing a single provider for all the necessary IT solutions. They highlighted the simplicity and consistency of having a single monthly invoice to meet all restaurant needs, allowing owners to focus on their core business.

Conferences and training sessions to share their expertise

Beyond their presence at the show, Digital CHR will organize conferences to share their knowledge and expertise with the public. These educational sessions were highly appreciated by visitors who were able to benefit from an overview of the latest trends and best practices in the field of digitalization of restaurants.

Consolidation of the leading position on the French market

Serbotel 2023 is an invaluable opportunity for future DIGITAL CHR customers to consolidate their turnover DIGITAL CHR is in a leading position on the French market for 360° digital solutions for catering. Their dynamic presence and innovative solutions have captured the attention of many industry professionals and enhanced their reputation as a trusted company.

Pioneers of digital solutions for catering in France since 2013

Digital CHR continues to push the boundaries of technology to provide restaurants with the tools to thrive in the digital age. Thanks to their participation in Serbotel 2023, they will be able to prove once again that they are the undisputed pioneers of digital solutions for the catering sector in France.


Article by Amelie Roué – 2023 Editor CHR magazine.


Reservation software, click n'collect, restaurant delivery

Reservation software, click n'collect, restaurant delivery

Our online reservation software is an indispensable mobile and PC application for marketing your restaurant. Indeed, it allows customers to make reservations. They are done from the restaurant owners' website , Facebook page as well as well-established affiliate networks. This platform can perfectly help companies to grow through its network. The reservation software brings together a large number of restaurants and generates more than 10 million visits per year. Restaurants using our app can accept online reservations with different tools. This is done through their own website, Google search and Google Maps, or through various partner guides.

A dashboard to facilitate the management of reservations

The dashboard offered by our reservation software replaces the paper reservation book. Thus, it becomes a brilliant cloud-based e-book. In addition to automating tasks and controlling when and who can alter valuable reservations , this tool provides solutions for restaurateurs to automate their customer communication and retention.

This solution can be used to manage floor plans and track guest status, allowing restaurants to maximize table turnover. Built-in two-way SMS communication connects restaurants to customers in real time, enabling optimal management of reservations.

Improve the quality of its service thanks to a reservation software

Our reservation software also provides valuable reports that can be used to optimize the quality of your service and reservation management. You could also have important indicators concerning in particular the time slot where it flows the most or even the waiting time.

With this information, you can easily make improvements to your service and thus benefit from a better brand image. This is really essential for a restaurant that also seeks to attract the greatest number of customers to its establishment. And with an improved quality of service, it will be easier for you to achieve your goal.

Offer a personalized service

Data about your customers is stored regularly in a database that you can access on your reservation software. Thanks to this method, you will be able to have useful information such as customer habits, the tables they prefer when they come to your home or the frequency of their visits...

So much data that can help restaurants personalize their service and thus bring added value. The staff will be able to adapt their services according to each client.

Commission-free booking software

Unlike other reservation tools, our reservation software does not collect any commission from restaurants. This is a major advantage, because for each reservation made on the platform, you do not have to pay.

You can additionally benefit from their network traffic. It's really very convenient for restaurants, because reservations are made in real time. Finally, you should know that this platform is available on all different devices, whether mobile or PC.

SMS: to be even closer to your customers!

SMS: to be even closer to your customers!

The advent of smartphones has literally changed our lives. Our lives, but also our modes of communication! Today, 50 billion text messages are sent every quarter in France and 72% of French people want to receive so-called “information” text messages. Let's take a look at the added value that SMS brings to your brand and how you can collect the support of your site visitors to start working on an SMS database. Then, let's see how when and how to use it.

 SMS: pamper your customer.

The SMS is received almost instantaneously and 99% opened by the customer. The message is short and passes immediately. So we can use the power of synchronicity. For example, an SMS such as: “Come for lunch this afternoon! On the occasion of Halloween, we offer you a glass of red wine! “, sent between 12 and 1 p.m. can directly condition the place where the receiver will finally have lunch. Note that 29% of receivers go to a point of sale after receiving an SMS. Concretely, an SMS communication campaign allows you to:

  • Build customer loyalty
  • Send information and offers with particular efficiency for the dissemination of time-limited offers thus generating traffic
  • Receive orders
  • Confirm a reservation/order and save time.

How to work an SMS campaign?

First of all, THE crucial point of your campaign: the database. Of course, the importance of word of mouth should not be overlooked. But there are also very simple techniques to recover the number of your customers as well as their approval to receive messages from you. For example, the reduction coupon/gift to be completed allows you to retrieve the desired data (name, first name, telephone, etc.) and thanks to the reduction on it, you are guaranteed that the customer will return it to you. An inexpensive win-win solution! Then you will have to define a clear and concise message which means here a message of less than 160 characters. Then choose the appropriate time for sending the SMS. That is to say when they are available, better being in the morning between 8:30 and 9:30 a.m., at noon between 12 and 1 p.m. and at the end of the day between 5:30 and 6:30 p.m. Then finally, do not drown them in messages otherwise they will unsubscribe!

LGet started, Digital CHR is at your side to make your campaign a success!