“E-commerce” means any transaction carried out via the Internet. In the catering sector, these are all orders placed and paid for online. Impossible to ignore, the ballet of bicycle delivery men in the streets of the city will not have escaped anyone! E-commerce in the restaurant sector is booming! Let's take a closer look at what returns on investment brands can achieve.
From e-commerce to “Food tech”.
In France, 5 billion dollars were invested in 2015 in what is called Food Tech. Exponential investments since they are equivalent to the investments made in 10 years between 2004 and 2014. In addition, a vocabulary is dedicated to it! Further proof that the restaurant industry has something to gain from its new techniques of commerce. “Food tech” represents the cloud of players who use digital solutions to serve the food chain. Thus, it goes from the producer to the final consumer and even food coaching services. And it's not going to stop, according to a study by Kantar WorldPanel . It estimates $130 billion in food e-commerce sales by 2028.
Concretely, what added value for my brand?
For starters, an online presence allows you to be where your customers are ! As blatant as delivery men on bicycles, people glued to their smartphones demonstrate the advent of a tool that can be used for everything, including eating. So you need tools to attract them. Today the touts that filled your shops have become virtual ! And these tools allow the customer to find his way, to know your offer, your positioning, but also the opinions of your customers. 88% of people consult menus and customer reviews before pushing the door of a restaurant or caterer! Beyond this guarantee for the customer, the web allows you to develop your menus to infinity and to inspire with photos and videos. And for this, the multimedia tool offers many more possibilities and creativity than any physical card will ever allow!
A comprehensive offer to surf on consumer needs
DIGITAL CHR offers an offer that can include your e-commerce site on a specific product (burger, pizza, seafood, sandwich, etc.) to take away. For example, your restaurant offers à la carte pizzas, why not also sell them on the website from 12:00 p.m. to 3:00 p.m. & from 7:00 p.m. to 10:30 p.m.? Just export the prices from the card and take the photos to put everything online. We take care of it from start to finish and you receive the payment on your company account (without it going through our bank) as an in-store payment. + 15% additional sales over the year are observed for a brewery. A sale that you would not have made without this tool with this type of clientele who are fans of their smartphone and the applications it contains.
So make an appointment at www.digitalchr.fr and benefit from all our expertise to implement these new best practices!