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SEO ou l’art d’augmenter sa visibilité sur Internet !

SEO ou l’art d’augmenter sa visibilité sur Internet !

SEO est tout simplement l’anagramme anglais de « Search Engine Optimization ». En français, on le traduit par l’expression « référencement naturel ». Mais si on le résume à 3 lettres, il peut par contre faire la différence dans votre stratégie de marketing en ligne! Partons pour un tour d’horizon de cette véritable stratégie de contenus. Comment elle fonctionne et pourquoi il est important pour vous de l’intégrer à vos communications !

SEO : Qu’est-ce que c’est et comment cela fonctionne ?

Pour rester concret, utiliser le SEO consiste à adapter vos contenus web. Cela dans le but d’apparaître plus souvent dans les résultats de recherches des internautes. En 3 mots, il sert à : AUGMENTER VOTRE VISIBILITÉ ! Pour ce qui concerne l’occident, le géant Google concentre entre 75 et plus de 90% des recherches effectuées. En conséquence, c’est Google qui y dicte les lois SEO. Google analyse les sites en fonction :

  • Des contenus : mots-clés, longueur des phrases, nombre de mots par phrase, pourcentage de mots de transition utilisés…
  • De la conception : métadonnées (ce sont toutes les données qui servent à caractériser et structurer un contenu numérique), hiérarchisation, balises Hn…

Pourquoi adopter le réflexe SEO ?

En travaillant votre référencement naturel, vous facilitez la compréhension et l’indexation de votre contenu par les moteurs de recherche. Or, plus votre site web est performant pour les moteurs de recherche, plus ils seront susceptibles de le recommander ou de le proposer en résultat de recherche aux utilisateurs. Cela, en identifiant les mots-clés les plus pertinents en rapport avec votre offre de produit ou de service. Par exemple, DIGITAL CHR se classe n° 1 Google lorsque vous tapez « Création de site internet et de vidéos de restaurants à Nantes ». Mais aussi n° 1 sur “formations digitales restaurant”  sur toute la France. Alors si 34% des internautes ayant fait une recherche dans un commerce local, le visite dans la journée, vous comprenez vite la pertinence d’un tel outil pour votre développer le trafic dans votre commerce !

Nous trouverons votre positionnement marketing par mots clés, contactez nous pour un rendez-vous !

 

E-commerce: What added value for a restaurant or caterer?

E-commerce: What added value for a restaurant or caterer?

“E-commerce” means any transaction carried out via the Internet. In the catering sector, these are all orders placed and paid for online. Impossible to ignore, the ballet of bicycle delivery men in the streets of the city will not have escaped anyone! E-commerce in the restaurant sector is booming! Let's take a closer look at what returns on investment brands can achieve.

From e-commerce to “Food tech”.

En France, 5 milliards de dollars ont été investis en 2015 dans ce que l’on appelle la Food Tech. Des investissements exponentiels puisqu’ils équivalent les investissements effectués en 10 ans entre 2004 et 2014. De plus, un vocabulaire lui est dédié ! Preuve supplémentaire que le secteur de la restauration a quelque chose à retirer de ses nouvelles techniques de commerce. La “Food tech” représente le nuage d’acteurs qui utilisent les solutions numériques au service de la chaine alimentaire. Ainsi, cela va du producteur jusqu’au consommateur final et même les services de coaching alimentaire. Et cela ne va pas s’arrêter d’après une étude de Kantar WorldPanel. Elle estime à 130 milliards de dollars les ventes du e-commerce alimentaire d’ici 2028.

Concretely, what added value for my brand?

For starters, an online presence allows you to be where your customers are ! As blatant as delivery men on bicycles, people glued to their smartphones demonstrate the advent of a tool that can be used for everything, including eating. So you need tools to attract them. Today the touts that filled your shops have become virtual ! And these tools allow the customer to find his way, to know your offer, your positioning, but also the opinions of your customers. 88% of people consult menus and customer reviews before pushing the door of a restaurant or caterer! Beyond this guarantee for the customer, the web allows you to develop your menus to infinity and to inspire with photos and videos. And for this, the multimedia tool offers many more possibilities and creativity than any physical card will ever allow!

A comprehensive offer to surf on consumer needs

DIGITAL CHR offers an offer that can include your e-commerce site on a specific product (burger, pizza, seafood, sandwich, etc.) to take away. For example, your restaurant offers à la carte pizzas, why not also sell them on the website from 12:00 p.m. to 3:00 p.m. & from 7:00 p.m. to 10:30 p.m.? Just export the prices from the card and take the photos to put everything online. We take care of it from start to finish and you receive the payment on your company account (without it going through our bank) as an in-store payment. + 15% additional sales over the year are observed for a brewery. A sale that you would not have made without this tool with this type of clientele who are fans of their smartphone and the applications it contains.

So make an appointment at www.digitalchr.fr and benefit from all our expertise to implement these new best practices!

 

Community Management: a must for your CHR!

Community Management: a must for your CHR!

Community management, literally "Community management" refers to the relationships that a restaurant or hotel develops with its community on social networks. The term also encompasses the opportunities for online interaction that it uses to animate and federate this community. In France, the most used networks are Facebook (75%), Twitter (65%), Linkedin (65%) and finally Youtube (54%). Let's understand together the advantages of a good Community Management (CM) strategy and how Digital CHR can quickly become essential to you!

Community Management: what are the advantages for your CHR?

To begin with, the CM makes it possible to make your brand exist online in a particularly dynamic way. This is the multimedia advantage! More than that, it makes your brand or sign lively and interactive. For Digital CHR, being present on social networks means:

  • Have a reactive tool to highlight customer reviews but also manage their complaints
  • Build customer loyalty, turn them into “fans”, vectors of communication
  • Gain influencers and therefore new customers
  • Extend your network, partnerships
  • Get information about your customers
  • Take care of your image.

A HOOTSUITE study dating from 2017 discerns 2 objectives for the use of Community management in companies. A first communication objective; 74% of companies use social media to maintain or increase their notoriety, 60% to manage their online image (e-reputation). Second no less negligible objective: raise turnover! 45% of companies use social networks to generate prospects (called "leads" in the jargon). 32% use them for customer reviews.

Who takes care of Community Management?

Knowing what Community Management is is good. However, it is equally important to know the person in charge of it in a company. New fashionable profession, the Community Manager is in charge of the community of the establishment for which he works. Its role is to animate the social networks, to control the brand image, to increase the visibility and to communicate on the values of a company. From now on, the Community Manager is an essential person within an establishment. Social networks and SEO have taken on such importance that doing without such an element would be a big mistake.

Why will you no longer be able to do without Digital CHR?

Digital CHR has been present in the field of Community management for 5 years now and manages 55 catering and hotel establishments in Nantes, Rennes, Vannes, Lorient, Angers, Paris . In addition to a perfect knowledge of CM issues, www.digitalchr.fr is also an expertise in the field of catering. Your interlocutors know your constraints and are there to relieve you and allow you to stay focused on your core business. Create websites, videos, animate your social networks, work on your e-reputation to bring you new customers and retain your customers, this is our passion!

Take advantage of a 3-month non-binding trial on your online communication to get started! Your customers are waiting for you on the net!

Also read this article on social networks.

 

What impact of social networks on the customers of my café, restaurant, hotel?

What impact of social networks on the customers of my café, restaurant, hotel?

About 15 years after the launch of the first social networks, they have now become completely and undeniably essential. We can see the impact of social networks with a few figures: of the 7.6 billion inhabitants of the planet, half are connected to the Internet and 3.3 billion of them are active on social networks. Facebook in the lead, quickly followed by the famous Instagram. But what are the challenges for your café, restaurant, hotel?

 Be present where your customers are!

The fact is of an unstoppable logic especially for a business: the impact of social networks is very present. Social networks already reach millions of people in France alone (including 26 million daily users just for Facebook). Their audience continues to grow, which means that your customers are already there or will soon be there! Even more interesting, while you are wondering if it would be good to allocate a "social networks" budget to your communication, your competitors are already on it. So it's time to react, get up to date and show what you do in your establishment.

An identity on the Internet to face the competition.

It's decided, you get started, you start investing in these digital media for your restaurant, your hotel, but this, in the midst of increased competition! Despite this, the magic of the Internet allows you to really stand out because the impact of social networks is powerful. Your visual identity but also and above all the content of your publications and the way you interact with Internet users allow you to differentiate yourself, to attract, to create proximity with your audience or even to surprise them! The Internet also offers a powerful tool: reviews. They are a guarantee of credibility and can make new customers want to come to your establishment.

Chez Digital CHR à Nantes, Rennes, Vannes, Lorient, Angers & Paris nous proposons des solutions réseaux sociaux pour les cafés, hôtels, restaurants, traiteurs, discothèques avec des publications continuent et rigoureuses. Nous mettons en œuvre notre outil de planification de “posts” pour que vous bénéficiez de l’impact des réseaux sociaux. Nous synchronisons la même photo sur Facebook, Instagram, twitter, pinterest ou encore Linkedin. Le choix de ces supports médias est déterminé ensemble. Voir notre offre.

Keep this in mind: A rewarding presence on the Internet can transform an Internet user into a future customer!

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