Community Management: a must for your CHR!

Community Management: a must for your CHR!

Community management, literally "Community management" refers to the relationships that a restaurant or hotel develops with its community on social networks. The term also encompasses the opportunities for online interaction that it uses to animate and federate this community. In France, the most used networks are Facebook (75%), Twitter (65%), Linkedin (65%) and finally Youtube (54%). Let's understand together the advantages of a good Community Management (CM) strategy and how Digital CHR can quickly become essential to you!

Community Management: what are the advantages for your CHR?

To begin with, the CM makes it possible to make your brand exist online in a particularly dynamic way. This is the multimedia advantage! More than that, it makes your brand or sign lively and interactive. For Digital CHR, being present on social networks means:

  • Have a reactive tool to highlight customer reviews but also manage their complaints
  • Build customer loyalty, turn them into “fans”, vectors of communication
  • Gain influencers and therefore new customers
  • Extend your network, partnerships
  • Get information about your customers
  • Take care of your image.

A HOOTSUITE study dating from 2017 discerns 2 objectives for the use of Community management in companies. A first communication objective; 74% of companies use social media to maintain or increase their notoriety, 60% to manage their online image (e-reputation). Second no less negligible objective: raise turnover! 45% of companies use social networks to generate prospects (called "leads" in the jargon). 32% use them for customer reviews.

Who takes care of Community Management?

Knowing what Community Management is is good. However, it is equally important to know the person in charge of it in a company. New fashionable profession, the Community Manager is in charge of the community of the establishment for which he works. Its role is to animate the social networks, to control the brand image, to increase the visibility and to communicate on the values of a company. From now on, the Community Manager is an essential person within an establishment. Social networks and SEO have taken on such importance that doing without such an element would be a big mistake.

Why will you no longer be able to do without Digital CHR?

Digital CHR has been present in the field of Community management for 5 years now and manages 55 catering and hotel establishments in Nantes, Rennes, Vannes, Lorient, Angers, Paris . In addition to a perfect knowledge of CM issues, www.digitalchr.fr is also an expertise in the field of catering. Your interlocutors know your constraints and are there to relieve you and allow you to stay focused on your core business. Create websites, videos, animate your social networks, work on your e-reputation to bring you new customers and retain your customers, this is our passion!

Take advantage of a 3-month non-binding trial on your online communication to get started! Your customers are waiting for you on the net!

Also read this article on social networks.


What impact of social networks on the customers of my café, restaurant, hotel?

What impact of social networks on the customers of my café, restaurant, hotel?

About 15 years after the launch of the first social networks, they have now become completely and undeniably essential. We can see the impact of social networks with a few figures: of the 7.6 billion inhabitants of the planet, half are connected to the Internet and 3.3 billion of them are active on social networks. Facebook in the lead, quickly followed by the famous Instagram. But what are the challenges for your café, restaurant, hotel?

 Be present where your customers are!

The fact is of an unstoppable logic especially for a business: the impact of social networks is very present. Social networks already reach millions of people in France alone (including 26 million daily users just for Facebook). Their audience continues to grow, which means that your customers are already there or will soon be there! Even more interesting, while you are wondering if it would be good to allocate a "social networks" budget to your communication, your competitors are already on it. So it's time to react, get up to date and show what you do in your establishment.

An identity on the Internet to face the competition.

It's decided, you get started, you start investing in these digital media for your restaurant, your hotel, but this, in the midst of increased competition! Despite this, the magic of the Internet allows you to really stand out because the impact of social networks is powerful. Your visual identity but also and above all the content of your publications and the way you interact with Internet users allow you to differentiate yourself, to attract, to create proximity with your audience or even to surprise them! The Internet also offers a powerful tool: reviews. They are a guarantee of credibility and can make new customers want to come to your establishment.

At Digital CHR in Nantes, Rennes, Vannes, Lorient, Angers & Paris we offer social network solutions for cafes, hotels, restaurants, caterers, nightclubs with continuous and rigorous publications. We implement our "posts" planning tool so that you benefit from the impact of social networks. We synchronize the same photo on Facebook, Instagram , twitter, pinteres t or Linkedin . The choice of these media supports is determined together. See our offer.

Keep this in mind: A rewarding presence on the Internet can transform an Internet user into a future customer!

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