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If you don't know Instagram, it's a social network that allows you to edit and share your photos and videos from a smartphone. The app has almost a billion users worldwide and more than 12 million in France. An opportunity for you restaurateur, to increase your visibility but also your reservations and to retain your customers! Explanations:

Instagram followers: a real bargaining chip! #digitalchr

It makes sense: the more followers a user has on Instagram, the more visibility his posts will have and the more he will increase his virality. Let's understand the term virality, which is essential to master in any web strategy. Virality is a “phenomenon of rapid dissemination of content via the Internet”. Thus, on Instagram, this notion is blatant. A first person shares a post on Instagram and each interaction (like, reshare, comment, etc.) increases its virality on the social network. This is why the more subscribers a user has, the more impact he has on the web and the more you are interested in him. And if you are interested in it, it is because it has the power to disseminate information about your business and therefore to advertise you at a lower cost. And if he is interested, he can, for example, monetize this to lower his bill!

Concretely, how to benefit from the popularity of your customers?

Tout simplement en leur demandant une action. Celle de photographier leur plat, ou la déco du restaurant, tout élément photogénique en somme, en y ajoutant votre nom via un hashtag et une localisation directe ! Notez que la notion “d’instagrammabilité” est de plus en plus présente dans les réflexes d’achat des consommateurs. Si votre lieu peut rendre bien en photo, c’est une incitation directe pour le client de poster sur votre lieu.  Une fois le cliché pris et posté, vous allez évaluer au moment du passage en caisse la puissance du compte en question sur le réseau social. Les clients montrent leur post en payant et le caissier calcule la remise qu’il peut octroyer ! Une logique gagnant-gagnant pour augmenter votre visibilité et fidéliser vos clients !

If you are not yet present on social networks, Digital CHR tells you why this has become a must for any hotel-restaurant !