SEO is simply the English anagram of “Search Engine Optimization”. In French, it is translated by the expression “natural referencing”. But if we summarize it in 3 letters, it can make a difference in your online marketing strategy! Let's take an overview of this real content strategy. How it works and why it is important for you to integrate it into your communications!
SEO: What is it and how does it work?
To remain concrete, using SEO consists of adapting your web content. This in order to appear more often in the search results of Internet users. In 3 words, it serves to: INCREASE YOUR VISIBILITY! As far as the West is concerned, the giant Google concentrates between 75 and more than 90% of the searches carried out. As a result, it is Google that dictates the SEO laws there. Google analyzes sites based on:
- Content : keywords, sentence length, number of words per sentence, percentage of transition words used, etc.
- Design : metadata (these are all the data used to characterize and structure digital content), hierarchy, Hn tags, etc.
Why adopt the SEO reflex?
By working on your natural referencing, you make it easier for search engines to understand and index your content. However, the better your website performs for search engines, the more likely they will be to recommend it or offer it as a search result to users. This, by identifying the most relevant keywords related to your product or service offer. For example, DIGITAL CHR ranks No. 1 in Google when you type in “Website creation and restaurant videos in Nantes”. But also No. 1 on "digital restaurant training" throughout France. So if 34% of Internet users who have searched for a local business, visit it during the day, you quickly understand the relevance of such a tool for your development of traffic in your business!
We will find your marketing positioning by keywords, contact us for an appointment!