Nantes, France – From October 22 to 25, 2023, Digital CHR will actively participate in the Serbotel trade fair, thus establishing its leading position in the field of digital solutions for the catering sector. At stand 126 in hall 1, visitors' attention will be captivated by various animations with their innovative solutions and their expertise in the digitalization ofreservation processes, take-out sales, payment at the table and management of social networks.
Digital CHR is recognized as the only supplier on the French market to offer a full range of digital solutions for restaurants. At Serbotel, they will present their services & products to professionals in the catering industry.
Stand 126 in hall 1: A meeting point for restaurateurs
Strategically located in Hall 1, the Digital CHR stand has quickly become a meeting place for restaurateurs and entrepreneurs looking to optimize their operations and improve their online presence. Digital CHR experts will be on hand to provide live demonstrations and answer questions from visitors interested in their innovative solutions.
One of the main attractions of the Digital CHR stand is their online booking solution with integration into cash desks. This advanced technology allows restaurants to efficiently manage their reservations, reducing errors and optimizing the process. Visitors will notice the easy-to-use interface, which allows customers to book a table with just a few clicks.
Digital CHR will also highlight its takeaway solution, responding to the growing demand from customers who want to order takeaway meals. With this feature, restaurateurs can offer their customers a convenient and frictionless experience for ordering and picking up their takeout meals. There is integration with certain cash registers on the market.
Payment at the table: Simplify the payment process
Digital CHR also offers a payment at the table solution, thus offering restaurants the possibility of simplifying the payment process for their customers. With this solution, diners can pay their bill directly at their table, without waiting for the bill and using different payment methods, including contactless payments.
Simplified social media management: Strengthen your online presence
But Digital CHR does not stop there. A social network management service will also be presented, an essential tool for restaurants wishing to strengthen their online presence and interact with their customers. With advanced automated posting, performance tracking and analytics features, restaurateurs can optimize their social media communication and boost their visibility.
A complete 360° service for restaurants
The Digital CHR team took the opportunity to highlight the advantages of choosing a single provider for all the necessary IT solutions. They highlighted the simplicity and consistency of having a single monthly invoice to meet all restaurant needs, allowing owners to focus on their core business.
Conferences and training sessions to share their expertise
Beyond their presence at the show, Digital CHR will organize conferences to share their knowledge and expertise with the public. These educational sessions were highly appreciated by visitors who were able to benefit from an overview of the latest trends and best practices in the field of digitalization of restaurants.
Consolidation of the leading position on the French market
Serbotel 2023 is an invaluable opportunity for future DIGITAL CHR customers to consolidate their turnover DIGITAL CHR is in a leading position on the French market for 360° digital solutions for catering. Their dynamic presence and innovative solutions have captured the attention of many industry professionals and enhanced their reputation as a trusted company.
Pioneers of digital solutions for catering in France since 2013
Digital CHR continues to push the boundaries of technology to provide restaurants with the tools to thrive in the digital age. Thanks to their participation in Serbotel 2023, they will be able to prove once again that they are the undisputed pioneers of digital solutions for the catering sector in France.
Article by Amelie Roué – 2023 Editor CHR magazine.
The hotel and catering industry plays a crucial role in preserving the environment. By adopting green practices, it is possible to drastically reduce the carbon footprint and promote sustainability significantly.
Waste management
The implementation of an effective selective sorting system encourages the recycling of paper, plastic and glass, which makes it possible to reduce the quantity of non-recyclable waste. In addition, by avoiding excessive over-packaging and promoting the use of reusable containers, establishments can minimize the overall volume of waste generated.
Responsible water consumption.
Implementing water-saving devices, such as low-flow faucets and dual-flush toilets, can result in significant savings. By educating staff and customers on the importance of water conservation, it is possible to preserve this precious resource for future generations.
Use renewable energy sources
The transition to the use of renewable energies is a major step in reducing the environmental impact of hotel and restaurant establishments. By installing solar panels on roofs, it is possible to generate clean electricity, while significantly reducing dependence on non-renewable energy sources. At the same time, the adoption of energy-efficient LED bulbs allows substantial electricity savings.
Choose local and sustainable food sources
The choice of a local and sustainable supply is essential to reduce the carbon footprint linked to the transport of goods. By favoring local producers for the supply of foodstuffs, the establishments also contribute to supporting the local economy. In addition, by opting for sustainable products such as compostable utensils and ecological cleaning products, it is possible to reduce the waste generated and preserve the environment.
Education and awareness
Education and awareness play a vital role in promoting green practices within the hotel and restaurant industry. By providing training on sustainable practices to employees and by informing customers of the green initiatives in place, it is possible to encourage environmentally friendly behavior.
Conclusion.
Implementing green practices within the hotel and restaurant industry is crucial to reducing environmental impact. By effectively managing waste, adopting responsible water consumption, using renewable energies, promoting local and sustainable supply, as well as raising awareness among staff and customers, establishments can make a significant contribution to preserving our planet for future generations.
90% of French people consult online reviews before venturing into a new restaurant. A major asset for customers who wish to find out more, they can sometimes be a real problem for CHR professionals.
However, when used well, reviews become real assets. Today, our team brings you its expert advice to make it easier for you to answer your questions.
1 – Respond to ALL reviews!
Whether positive or negative, it is important to respond to all reviews. This allows tocreate a linkwith your customers and show them that their feedback matters.
You come across an opinion and it makes you boil, do not answer right away! Take the time to calm down, do another activity and come back to it with a rested head. This will avoid overly hasty and sometimes virulent responses.
Whether the opinion is positive or negative, it is important to saythank youto your customers. They have taken the time to leave a comment on your establishment.
4 – Don't forget Tripadvisor
A true source of inspiration and investigation for customers, Tripadvisor is a world-famous platform where opinions follow one another. Here too, the answers are expected by customers and future customers.
Little tips:if your rating on Tripadvisor is lower than that of Google,invite all customers who have posted positive reviews on your Google page to post them on your Tripadvisor page.
Some negative reviews are still relevant. A dish not as good as the others, a problem with the team in the dining room… Analyze the reviews and take the opportunity toimprove yourself!
8 – Invite your customers to speak to you directly
Everything is going well ? A small key phrase that sometimes triggers the comments and needs of your customers. It's time to collectlive reviewsand resolve the situation if possible directly on the spot. For those who fall through the cracks, and post their opinion on the internet, you can also in your written response, invite them to come and see you for the next few times.
Opinions are a real way to improve your natural referencing. The more reviews you have, the easier Google's algorithm will find you.
Little tips:by mentioning the name of your establishment in your answer, you help increase your SEO. Example: Thank you for your feedback on our article which goes straight to the????See you soon at Digital CHR!
10 – Delegate
The CHR sector is a sector that requires a lot of time and energy. Between the management of orders, customers, the preparation of menus… It is normal that the management of reviews, reservations, communication… is no longer/not your priority. At Digital CHR, we provide you with an ultra friendly and professional team to help you.
Do not hesitate to contact us ! Promise we don't bite????
Now present in our language, the term "Instagrammable" becomes essential when talking about promotion to the general public. By this term, it should be understood that the object of the qualifier lends itself to being photographed and published on social networks. As we know, putting your business on Instagram is strategic. Indeed, social networks allow almost free publicity and positive word of mouth. With this in mind, are there any levers to make your business more Instagrammable and therefore more inclined to success on the networks?
Improve your brand image with decoration!
The first goal of Instagram is to improve your brand image. To make your local vote Instagrammable, start by going green! Buy plants and flowers that will give a healthy and natural side very fashionable on the networks. Then plan a graphic backdrop. Often, Instagrammers look for this place to do their selfie or photos for their account. The same goes for the floor of your premises. More than 800,000 posts on Instagram are pictures of…feet and floors! It also works for people who don't take selfies in public because there are! If your budget is tight, you can try a mat. Make sure the location has some space for photographers to find the best angle. In the end, your business on Instagram must make you want to go there. The best shots of your restaurant's decor will arouse curiosity. Thus, you attract new customers and improve your brand image because your content is Instagrammable.
And your visual identity!
Think about products and packaging. They are also an opportunity to showcase yourself and improve your brand image . Think Starbucks! To-go containers, cups and bottles should have an attractive and distinct look to build brand recognition. Choose a theme and capitalize on it. A signature color, mood or concept pays off when used well. Then also think about dressing the outside of your business. You will attract customers and visitors with the walls or the window of your building. Not only will customers want to come in, they'll also want to post a photo of their visit! In the end, your brand image is worked on site as on Instagram. Your business on Instagram should reflect what is actually there. The goal is to attract them with your content and impress them once they arrive at your establishment. This is how you will improve your brand image.
Facebook has over 2 billion users. This is where your customers will be. Restaurant marketing on Facebook is how to reach them in your area. 88% of people trust what loved ones and even strangers say on Facebook about businesses. 70% of purchases at local businesses can be traced on social media. Whether someone is sharing what they ate or talking about where they went for their birthday, those Facebook mentions matter. So, to take full advantage of the potential of this platform, here are some useful tips.
Engage with Followers on Facebook
Social media management for restaurants is the way to communicate with potential customers on Facebook. Because you're driving traffic to your page, you don't have to pay for each click like you would with an ad.
To get the most out of restaurant marketing on Facebook, it's important to engage your followers. Your page is your home base on Facebook. This is where people come to find out more about your establishment. The more engagement you have, the more people are drawn to your page and naturally to your restaurant.
Create a business page
Creating a page for your restaurant is the most important step. To do this, all you have to do is complete your company profile. Make sure all your photos are of high quality. Highlight the dishes you offer. Restaurant marketing is not just about numbers but about promoting your services.
Remember that people eat with their eyes first. This is even truer on Facebook if they haven't tried your food yet.
Configure the Facebook menu
It is quite possible to configure your page to make it easier for Internet users. You can use the menu tab plugin for Facebook to easily take orders online.
You have to allow people to see your menu and order directly from this platform. However, you have to make sure you have the internal infrastructure to manage online orders. Restaurant marketing can intervene at this level by creating a site adapted to your structure.
Get reviews on Facebook
Reviews are a very important part of the buying decision, no matter what you're selling. Reviews on your page provide social proof where everyone can see how much customers love your food and service.
This rating will also appear in Google search results, making it one of the first things people see when they search for you. Thus, it directly influences your restaurant marketing strategy.
Provide content regularly
In order to attract more fans and keep them, it is advisable to share content regularly. You don't have to write long blog posts for a restaurant. There are indeed other ways to use social media and restaurant marketing on your content to promote your establishment.
In order to deliver value to customers, it is important to post a post at the right time. On the other hand, you can also come up with some interesting recipes with your fans. Finally, don't forget to share great reviews about your establishment.
One of the advantages of the Internet is the plethora of tools made available to manage one's activity. Among these tools, an essential FREE tool: Google Analytics. Let's take a closer look at its characteristics and what added value it brings to your brand.
Did you say Google Analytics??
Google Analytics is therefore a free service for analyzing the performance of your site. Therefore, it is available to anyone with a Google account. In addition, it provides statistics but also basic analytical tools aimed at optimizing the referencing of your site and its content. But not only since it also allows you to calculate the impact of your marketing operations. Specifically, this tool allows you to:
View your site traffic data on a dashboard, scorecards, charts over time periods you choose
Analyze the impact of your communication campaigns
Understand what people are looking for on your site, which pages attract them, which ones they lose interest in
Understand how the public arrives on your site (keywords, social networks, IP address, etc.)
Identify the weak link of the site in the purchasing process of your customers; know when they abandon their buying process
Know if you need to develop a mobile version of your site…
Why do you need Google Analytics?
From now on, having a website is essential to exist on the web, among other restaurants, caterers and hotels... But having a site is not everything. To start, you have to optimize your content and SEO. And for that, Google Analytics prevents you from advancing blindly. This tool will tell you what interest(s) visitors find on your site, what information captivates them the most or the least. If we take the example of a restaurant, this allows you to adjust your menu almost in real time, to highlight a menu in the dining room, a dish that is unanimously accepted on your site. For example, if you have read our article on the impact of social networks on your brand , and you have started, then Google Analytics still serves you. It will inform you, for example, of the ability of your social networks to refer to your site and vice versa! Even better, if you invest in a marketing operation, Google Analytics will tell you whether or not it was a convincing investment and why. This gives you so many keys to adjust your communication strategy at any time and stick as closely as possible to the expectations of your prospects and customers. Associate this information with the animation of your social networks , helps us to better study the behavior of your customers.
DIGITAL CHR takes care of registering you to have the audience and up-to-date attendance on your website.
