Getting a better ranking without cheating on TripAdvisor is possible! For most restaurants, TripAdvisor is very important to their success. But how can you climb the ranks on TripAdvisor? How to avoid and respond to a negative review? It is important for restaurants to understand how TripAdvisor's ranking algorithm works. The quality of reviews is a key factor in determining a business's ranking. The TripAdvisor Popularity Index has become a crucial metric for many establishments. Based on customer reviews, a restaurant's ranking on the Popularity Index reflects its comparison with other restaurants in a defined geographic area. Establishments closer to the top of the list are more likely to be viewed. So when potential customers search for restaurants in the area, they land right there.
Ask for customer reviews to be well referenced
It is important to get as much customer feedback as possible. However, it is much more important to listen to them and make their comments operational. The key to building a successful business and getting higher rankings is stellar hospitality and attention to your customers' needs. So it's essential to encourage customers to write reviews , learn from them, and see your hard work pay off. In addition, the ranking of an establishment depends on trends. Thus, review response metrics and track your institution's reputation. You also have the option of signing up for the TripAdvisor review collection program. This helps to know customer satisfaction.
Take advantage of express review tools
Many restaurant owners don't know this, but TripAdvisor offers a free review platform called Review Express. Unlike other sites' inconsistent review solicitation policies, TripAdvisor openly encourages managers to reach out to former guests for new reviews. With Express Review Tools, you can quickly and easily upload a customer database of up to 1,000 email addresses. Then, all you have to do is broadcast a personalized message that guides readers to leave a review. To use this tool, all contacts must be real customers. On the other hand, you should not make a biased selection of downloaded email addresses either.
Respond to negative reviews to improve a property's ranking
From a potential customer's perspective, seeing a negative review with no attempt to respond from the company to remedy the problem is the worst part. A proper response strategy will not only show that you care about customer feedback, but it will also lead the customer to modify their message for a more positive sentiment. You must respond to all negative reviews, even those that you have flagged for deletion. TripAdvisor only allows one response from a manager. Manager responses fall under the same guidelines as reviews. They must therefore be professional, concise and sincere to raise the ranking of an establishment.
Getting Familiar with TripAdvisor Review Guidelines
Improving the ranking of an establishment without cheating on TripAdvisor also means following the rules of the platform. There is a list of guidelines that all users must adhere to. The standard rules regarding language and relevance have caught on. Another consideration is that reviews should be recent and easy to read. If you can familiarize yourself with these guidelines, TripAdvisor gives its users the right to report reviews that violate these basic principles. Even though the site conducts reviews through a 48-hour moderation process, there is still a lot of spam. Marking these negative reviews for deletion can help boost your rankings.