Community management, literally "Community management" refers to the relationships that a restaurant or hotel develops with its community on social networks. The term also encompasses the opportunities for online interaction that it uses to animate and federate this community. In France, the most used networks are Facebook (75%), Twitter (65%), Linkedin (65%) and finally Youtube (54%). Let's understand together the advantages of a good Community Management (CM) strategy and how Digital CHR can quickly become essential to you!
Community Management: what are the advantages for your CHR?
To begin with, the CM makes it possible to make your brand exist online in a particularly dynamic way. This is the multimedia advantage! More than that, it makes your brand or sign lively and interactive. For Digital CHR, being present on social networks means:
- Have a reactive tool to highlight customer reviews but also manage their complaints
- Build customer loyalty, turn them into “fans”, vectors of communication
- Gain influencers and therefore new customers
- Extend your network, partnerships
- Get information about your customers
- Take care of your image.
A HOOTSUITE study dating from 2017 discerns 2 objectives for the use of Community management in companies. A first communication objective; 74% of companies use social media to maintain or increase their notoriety, 60% to manage their online image (e-reputation). Second no less negligible objective: raise turnover! 45% of companies use social networks to generate prospects (called "leads" in the jargon). 32% use them for customer reviews.
Who takes care of Community Management?
Knowing what Community Management is is good. However, it is equally important to know the person in charge of it in a company. New fashionable profession, the Community Manager is in charge of the community of the establishment for which he works. Its role is to animate the social networks, to control the brand image, to increase the visibility and to communicate on the values of a company. From now on, the Community Manager is an essential person within an establishment. Social networks and SEO have taken on such importance that doing without such an element would be a big mistake.
Why will you no longer be able to do without Digital CHR?
Digital CHR has been present in the field of Community management for 5 years now and manages 55 catering and hotel establishments in Nantes, Rennes, Vannes, Lorient, Angers, Paris . In addition to a perfect knowledge of CM issues, www.digitalchr.fr is also an expertise in the field of catering. Your interlocutors know your constraints and are there to relieve you and allow you to stay focused on your core business. Create websites, videos, animate your social networks, work on your e-reputation to bring you new customers and retain your customers, this is our passion!
Take advantage of a 3-month non-binding trial on your online communication to get started! Your customers are waiting for you on the net!
Also read this article on social networks.