Now present in our language, the term "Instagrammable" becomes essential when talking about promotion to the general public. By this term, it should be understood that the object of the qualifier lends itself to being photographed and published on social networks. As we know, putting your business on Instagram is strategic. Indeed, social networks allow almost free publicity and positive word of mouth. With this in mind, are there any levers to make your business more Instagrammable and therefore more inclined to success on the networks?
Improve your brand image with decoration!
The first goal of Instagram is to improve your brand image. To make your local vote Instagrammable, start by going green! Buy plants and flowers that will give a healthy and natural side very fashionable on the networks. Then plan a graphic backdrop. Often, Instagrammers look for this place to do their selfie or photos for their account. The same goes for the floor of your premises. More than 800,000 posts on Instagram are pictures of…feet and floors! It also works for people who don't take selfies in public because there are! If your budget is tight, you can try a mat. Make sure the location has some space for photographers to find the best angle. In the end, your business on Instagram must make you want to go there. The best shots of your restaurant's decor will arouse curiosity. Thus, you attract new customers and improve your brand image because your content is Instagrammable.
And your visual identity!
Think about products and packaging. They are also an opportunity to showcase yourself and improve your brand image . Think Starbucks! To-go containers, cups and bottles should have an attractive and distinct look to build brand recognition. Choose a theme and capitalize on it. A signature color, mood or concept pays off when used well. Then also think about dressing the outside of your business. You will attract customers and visitors with the walls or the window of your building. Not only will customers want to come in, they'll also want to post a photo of their visit! In the end, your brand image is worked on site as on Instagram. Your business on Instagram should reflect what is actually there. The goal is to attract them with your content and impress them once they arrive at your establishment. This is how you will improve your brand image.