The most used reservation method in 2023 by Internet users for a restaurant is an online reservation application
With the constant advancement of technology and the emergence of the Internet, restaurant reservation methods have undergone a major transformation in recent years. Whereas in the past, booking by telephone was the preferred method, more and more Internet users are now turning to online reservations. In 2023, it is clear that online reservations are stronger than those made by phone, providing users with a more convenient and streamlined experience.
According to recent data, the use of the Internet to book a table in a restaurant has increased significantly over the past few years.
This trend is largely due to the convenience offered by online booking platforms. At Digital CHR we offer our own subscription booking tool with constant technological developments. Users can simply log into a dedicated website or mobile app, search for restaurants, check availability and make their reservation with just a few clicks. This simplicity and speed are undeniable advantages over the traditional method of booking by telephone.
Another reason why online reservations are gaining popularity is the ability for users to view detailed restaurant information before making their choice. Online reservation sites often provide photos, descriptions of dishes, reviews and ratings given by other customers, which allows Internet users to make informed decisions. Compared to a simple phone call where information may be limited, the Internet offers a more complete and transparent view of the establishment.
In addition, online reservations allow Internet users to make reservations anytime and from anywhere, without being limited by restaurant operating hours or time zones. Whether during lunch break at the office or late in the evening at home, users can access online booking platforms and make reservations at their convenience. This provides valuable flexibility in times when people lead increasingly busy lives and want to maximize their time.
In addition, online reservations often provide additional benefits to users.
Many restaurants offer special offers, discounts or loyalty programs exclusively available to customers who book online. This creates an additional incentive for internet users to choose this method, as they can not only easily book but also enjoy additional benefits when visiting the restaurant.
Finally, online reservations also allow restaurants to efficiently manage their reservations and better predict attendance. Online reservation systems offer features such as table management, the ability to block certain time slots for special events, and collection of customer preference data. This allows establishments to better organize their activity, reduce waiting times and offer a better overall experience to their customers.
The benefits of online reservations are not only limited to users, but also benefit restaurants.
Online reservation platforms allow them to efficiently manage their customer flow, optimize their seating capacities and forecast staffing needs. Information collected during online booking, such as number of guests and special preferences, may be used to personalize the guest experience and provide more attentive and individualized service. In addition, restaurants can obtain comments and ratings directly through these platforms, which allows them to constantly improve their offer and meet the expectations of their customers.
Looking at the data, it is clear that online reservations have overtaken telephone reservations in terms of popularity and usage. According to a recent study, almost 70% of restaurant reservations are now made online, while telephone reservations account for only 30%. This trend is expected to strengthen as technology continues to evolve and people become more comfortable with online transactions.
However, this does not mean that booking by telephone is totally obsolete. Some users, especially older people or those who prefer direct human interaction, will continue to use this method. Additionally, there may be special situations where a last minute reservation or specific request requires a direct phone call. Restaurants must therefore continue to offer this option to meet all the needs of their customers.
In conclusion, in 2023, online reservations have become the preferred reservation method for Internet users for restaurants.
Convenience, flexibility, access to detailed information, additional perks, and the ability for restaurants to better manage their reservations have all contributed to this growing preference. However, it is important to note that booking by telephone retains its relevance for certain users and certain situations. Overall, online reservations have revolutionized the restaurant booking experience, providing users with a convenient and efficient solution to satisfy their culinary cravings.